Determining the problem with the client, measuring external factors, exchanging relevant information, and asking questions.
Conducting thorough research on said problem, absorbing related information, and collecting related material for inspiration.
Utilization of appropriate techniques to gain a better perspective, sketching various ideas, and defining distinctive characteristics.
Testing effectiveness of concepts through appropriate techniques and see how far the idea can be pushed.
Taking into consideration critique from client/peers/etc., providing possible solutions, and resolving any questionable aspects.
Concluding the process with said revisions, final touches, and delivering the final form. Done!
